Victoria Mahoney
Harmony Marketing, Toronto
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Session Date: Wednesday, February 28, 2024 from 10:15am to 11:15am
Location: Oaks Ballroom
Session Title: Festivals and Events Tips & Tricks
Session Description: In this session we will go over a brief overview of experiential marketing vs. sponsorship, as well as, current event trends. We will explore revenue opportunities with experiential marketing and customized partnerships. Included will be details pertaining to post festival/event reporting, data collection and the information sponsors expect to see post-event. Expect to learn about tips for data gathering onsite and online for attendee demographics. As well as, tips for reaching out and pitching XM agencies and what they look for. The session will conclude with a discussion about big trends in festivals and events for 2024 and beyond.
3 Expected Learning Outcomes for Attendees
- Attendees will learn tips and tricks to securing more XM and sponsorships for events.
- Attendees will learn what types of information to collect for sponsor post reports
- Attendees will learn about event trends and sponsorship activation trends.