Smart Serve Ontario

Our mandate is to support the industry in their endeavours to ensure responsible alcohol service is aligned with public safety for the good of our communities. We continue in our efforts to ensure that the message of responsible alcohol consumption is understood by the broader public including university and college students. Through education, state-of-the-art training, open dialogue and strategic partnerships, our primary goal is to be an active participant in helping to change the culture and behaviour of all who engage in the sale, service and consumption of beverage alcohol.

The following Mission Statement was developed for Smart Serve Ontario:

We are the leader in responsible and affordable beverage alcohol training and certification for a safer, healthier Ontario.

The following Vision was developed for Smart Serve Ontario:

To be recognized as the leading responsible Beverage Alcohol Service Training Provider.

The following Values support all the programs, decision-making and initiatives of Smart Serve Ontario.

Continuously Improve, Encourage Diversity and Inclusion, Collaborate Effectively and Accept Accountability.